{"id":31870,"date":"2026-06-26T09:28:21","date_gmt":"2026-06-26T05:28:21","guid":{"rendered":"https:\/\/maisonalvyra.com\/?p=31870"},"modified":"2026-06-26T10:01:33","modified_gmt":"2026-06-26T06:01:33","slug":"official-announcement-of-the-initiation","status":"publish","type":"post","link":"https:\/\/maisonalvyra.com\/en\/official-announcement-of-the-initiation\/","title":{"rendered":"Official Announcement of The Initiation"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>June 2026<\/strong> MAISON ALVYRA proudly announces the official launch of its first collection, <strong>The Initiation<\/strong>\u2014an inaugural release featuring the fragrances <strong>Monarch<\/strong> and <strong>Sovereign<\/strong> in <strong>Extrait de Parfum<\/strong> concentration. This launch marks the beginning of the House&#8217;s journey into the world of niche perfumery, introducing its distinctive vision through a refined experience that brings together craftsmanship, identity, and disciplined execution.<\/p>\n\n\n\n<div class=\"wp-block-wd-gallery wd-grid-g wd-caption-mask wd-eb2d4b8c\" style=\"--wd-col-lg:4;--wd-col-md:4;--wd-col-sm:1;--wd-gap-lg:20px;--wd-gap-sm: 10px;\">\n<div class=\"wp-block-wd-gallery-item wd-col wd-a46db1b3\"><div class=\"wd-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"719\" height=\"1280\" class=\"wp-image-31872\" src=\"https:\/\/i0.wp.com\/maisonalvyra.com\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-24-at-10.26.15-AM.jpeg?resize=719%2C1280&#038;ssl=1\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/maisonalvyra.com\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-24-at-10.26.15-AM.jpeg?w=719&amp;ssl=1 719w, https:\/\/i0.wp.com\/maisonalvyra.com\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-24-at-10.26.15-AM.jpeg?resize=169%2C300&amp;ssl=1 169w, https:\/\/i0.wp.com\/maisonalvyra.com\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-24-at-10.26.15-AM.jpeg?resize=449%2C800&amp;ssl=1 449w, https:\/\/i0.wp.com\/maisonalvyra.com\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-24-at-10.26.15-AM.jpeg?resize=430%2C766&amp;ssl=1 430w, https:\/\/i0.wp.com\/maisonalvyra.com\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-24-at-10.26.15-AM.jpeg?resize=700%2C1246&amp;ssl=1 700w, https:\/\/i0.wp.com\/maisonalvyra.com\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-24-at-10.26.15-AM.jpeg?resize=150%2C267&amp;ssl=1 150w\" sizes=\"auto, (max-width: 719px) 100vw, 719px\" \/><\/div><\/div>\n\n\n\n<div class=\"wp-block-wd-gallery-item wd-col wd-97942580\"><div class=\"wd-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"719\" height=\"1280\" class=\"wp-image-31871\" src=\"https:\/\/i0.wp.com\/maisonalvyra.com\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-24-at-10.26.14-AM.jpeg?resize=719%2C1280&#038;ssl=1\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/maisonalvyra.com\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-24-at-10.26.14-AM.jpeg?w=719&amp;ssl=1 719w, https:\/\/i0.wp.com\/maisonalvyra.com\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-24-at-10.26.14-AM.jpeg?resize=169%2C300&amp;ssl=1 169w, https:\/\/i0.wp.com\/maisonalvyra.com\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-24-at-10.26.14-AM.jpeg?resize=449%2C800&amp;ssl=1 449w, https:\/\/i0.wp.com\/maisonalvyra.com\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-24-at-10.26.14-AM.jpeg?resize=430%2C766&amp;ssl=1 430w, https:\/\/i0.wp.com\/maisonalvyra.com\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-24-at-10.26.14-AM.jpeg?resize=700%2C1246&amp;ssl=1 700w, https:\/\/i0.wp.com\/maisonalvyra.com\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-24-at-10.26.14-AM.jpeg?resize=150%2C267&amp;ssl=1 150w\" sizes=\"auto, (max-width: 719px) 100vw, 719px\" \/><\/div><\/div>\n\n\n\n<div class=\"wp-block-wd-gallery-item wd-col wd-897d4b9f\"><div class=\"wd-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"719\" height=\"1280\" class=\"wp-image-31873\" src=\"https:\/\/i0.wp.com\/maisonalvyra.com\/wp-content\/uploads\/2026\/06\/sdsdfs.jpeg?resize=719%2C1280&#038;ssl=1\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/maisonalvyra.com\/wp-content\/uploads\/2026\/06\/sdsdfs.jpeg?w=719&amp;ssl=1 719w, https:\/\/i0.wp.com\/maisonalvyra.com\/wp-content\/uploads\/2026\/06\/sdsdfs.jpeg?resize=169%2C300&amp;ssl=1 169w, https:\/\/i0.wp.com\/maisonalvyra.com\/wp-content\/uploads\/2026\/06\/sdsdfs.jpeg?resize=449%2C800&amp;ssl=1 449w, https:\/\/i0.wp.com\/maisonalvyra.com\/wp-content\/uploads\/2026\/06\/sdsdfs.jpeg?resize=430%2C766&amp;ssl=1 430w, https:\/\/i0.wp.com\/maisonalvyra.com\/wp-content\/uploads\/2026\/06\/sdsdfs.jpeg?resize=700%2C1246&amp;ssl=1 700w, https:\/\/i0.wp.com\/maisonalvyra.com\/wp-content\/uploads\/2026\/06\/sdsdfs.jpeg?resize=150%2C267&amp;ssl=1 150w\" sizes=\"auto, (max-width: 719px) 100vw, 719px\" \/><\/div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>June 2026 MAISON ALVYRA proudly announces the official launch of its first collection, The Initiation\u2014an inaugural release featuring the fragrances<\/p>\n","protected":false},"author":1,"featured_media":31871,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[100],"tags":[],"class_list":["post-31870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/maisonalvyra.com\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-24-at-10.26.14-AM.jpeg?fit=719%2C1280&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/maisonalvyra.com\/en\/wp-json\/wp\/v2\/posts\/31870","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/maisonalvyra.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/maisonalvyra.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/maisonalvyra.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/maisonalvyra.com\/en\/wp-json\/wp\/v2\/comments?post=31870"}],"version-history":[{"count":2,"href":"https:\/\/maisonalvyra.com\/en\/wp-json\/wp\/v2\/posts\/31870\/revisions"}],"predecessor-version":[{"id":31876,"href":"https:\/\/maisonalvyra.com\/en\/wp-json\/wp\/v2\/posts\/31870\/revisions\/31876"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/maisonalvyra.com\/en\/wp-json\/wp\/v2\/media\/31871"}],"wp:attachment":[{"href":"https:\/\/maisonalvyra.com\/en\/wp-json\/wp\/v2\/media?parent=31870"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/maisonalvyra.com\/en\/wp-json\/wp\/v2\/categories?post=31870"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/maisonalvyra.com\/en\/wp-json\/wp\/v2\/tags?post=31870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}